Why Have a Website? The Top 6 Reasons to Have a Website
1. Attract More Customers
Your best competitors have a website to attract more customers. Why shouldn’t you?
Customers are searching for what you have, and they look on the web to find you. If you aren’t there, you are probably missing out. Your competitors appreciate it.
2. Boost Your Credibility
Potential customers want to feel comfortable with a business. Many people expect a business to have its own website; otherwise the business seems too new or untrustworthy. Having a Facebook or Instragram page may not be enough.
By having your own website, you are establishing that your business is real and credible. The great news is that you can link to your authentic website from your social media pages. The two can work together.
3. Total Marketing Flexibility
With your own website, you get to decide how to showcase your business, all of the time. Other platforms, such as social media, are subject to their rules and regulations. You never know when they will change how things look or work either.
A website can be designed to be exactly how you want it to look and work. Let your business shine and take advantage of every marketing advantage an online presence offers.
4. Sell Stuff Online
With your own website, you can expand your potential customers by offering your products and services online. Shopping online is the preferred method of shopping by a growing segment of the market.
There are many options available for processing payments. In addition, you have complete control over the messaging and pricing for your products and services. Better yet, it’s like the doors to your business are never closed because your website is up and running 24/7.
5. Engage with Your Customers
Strengthen the relationship to your customers engaging with them. Perhaps you’d like to have an informative blog that updates a list of customers. You can publicize sale prices to those who are interested.
By adding analytics to your website, you can determine how your customers are interacting with your business, giving you the information you need to decide how best to spend your time engaging with your valuable customers.
6. Websites are Cost Effective
While it does take time, effort, and money to create a great website, it is very cost effective in the long run. This is because it works for you 24/7 and requires far fewer resources once it is up and running.
Getting started may seem daunting, but it’s not as hard as you might think. Take the plunge and get these 6 top reasons working for you!